About Us
2bTanned was made to revolutionise the tanning and beauty industry for everybody, of all skin tones; the ultimate confidence boost. With luxurious ingredients and a little bit of 2bTanned magic, our products are designed to empower everyone in the world to be the most tanned version of themselves.
OUR MISSION
Our mission is to empower individuals worldwide to help them look their best whilst prioritising sun safety. We take pride in offering high-quality products, from SPF, tanning accelerators and cosmetics, ensuring a healthy radiant glow with care and confidence.
For every skin tone, every body.
From packaging orders in the kitchen to painting Ibiza pink, let’s look back at our beginnings and where we are now.
Kitchen start up
Fresh from uni, Giano was set to go his own way – until his dad, Ricardo, said, “Let’s build something together.” One bold vision took shape: a global tanning brand powered by social media and community.
Hitting 10k
What began at home quickly outgrew the family kitchen. We moved into a tiny unit with bigger shelves and even bigger belief.
The start of Ibiza takeover
We took 2bTanned to Ibiza - and then we made it a tradition. As one of the first social-media-focused tanning brands, our trips sparked massive exposure and a movement of sun-lovers.
Grown the team to 10 people
We started as a small dream and grew into a team of ten — all driven by one mission: to rewrite the story of beauty and tanning!
Launch of HQ
In 2023, the doors to our Pink Paradise opened! A creative office space, warehouse and sunbed salon! Having this (very pink) space was very important to the creative team so they could master their in-house content!
Trip to China
In 2024, the 2bTanned creative team and the founders were invited to Hangzhou, China by livestreaming giants YOWANT. Here the team spent 10 days learning the art of livestreaming and all the industry tips and tricks to sucess, at the end of the trip they also did a 10 hour live!
Launch of SPF Range
In summer 2025 we launched our new SPF era, an innovative British made and forumulated SPF collection! We turned what some may call a 'boring' summer essential into a pretty product you would be proud to have with you at a beach club!
Who's Behind This?
Meet The Team
This wouldn’t have been possible without the wonderful people that helped build our dream.
Founders
Meet our father-and-son duo - the dream team who started it all! Together, they've built 2bTanned into the glowing community it is today - one glowing customer at a time!
Finance Team
Our number wizards! They keep the lights on, the books balanced, and the biscuit budget approved.
Operations
The calm in the chaos! The behind-the-scenes heroes making sure everything runs like clockwork - from stock checks to speedy deliveries. Always organised, always upbeat, and never too busy for a quick snack break or a good laugh.
Salon Team
Our dynamic salon duo, the friendly faces you'll spot the second you walk into our Pink Paradise - always up for a chat and a giggle. They'll have you glowing inside and out before you can even say "five more minutes, please!"
Creative Team
The imagination station! The creative minds behind every bold idea, stunning visual, and scroll-stopping post. Fueled by energy (and caffeine), they turn big ideas into beautiful things – keeping 2bTanned shining!
